Digital Marketing Professional (DMP)
The Digital Marketing Professional certification provides a comprehensive understanding of digital marketing concepts, strategies, and implementation. It covers essential techniques such as email marketing, SEO (Search Engine Optimization), PPC (Pay-per-click) campaigns, social media marketing, retargeting, and the integration of digital and traditional marketing.
This certification is designed to enhance participants’ marketing knowledge and skills, helping them gain greater visibility in the digital landscape.
ADDRESSED TO
This certification is ideal for anyone interested in digital marketing, regardless of their level of experience. It is especially beneficial for:
- Marketing professionals
- Entrepreneurs
- Business owners
- Communication and advertising specialists
- Students and professionals who want to develop digital marketing skills
PURPOSE
The goals of this certification include:
- Learning how to use content to connect with customers
- Guiding customers from first brand interaction through the conversion process
- Optimizing website conversion
- Understanding key digital marketing concepts and KPIs
MAIN TOPICS
The course content is organized as follows:
Digital Marketing Foundations
- What is Digital Marketing?
- The Internet Marketing Tree
- Understanding the New Digital World
- Successful Companies in the Digital Era
- Business Model Canvas
- Target Audience
- Buyer Persona
- Customer Journey in Digital Marketing
Key Concepts
- Content Marketing and Blogging
- Blog, Podcast, Video Marketing
- Inbound Marketing
- Content Curation
- Integrated Online/Offline Marketing
- Sales Funnel
Lead Generation
- Marketing Offer – Attractive and Relevant Offers
- Landing Page
- Conversion Page – Thank You Page
Search Marketing
- Fundamental Principles
- SEO (Search Engine Optimization)
- CPC (Cost Per Click)
Digital Ads
- Display Ads
User Experience and Usability
- Website Design
- Ease of Use
- Responsive Design
- Optimization
- Common Website Errors
- Affiliate Marketing
Email Marketing
- Email Strategy and Objectives
- List Creation
- Segmentation
- Deliverability
- Legal Compliance
- Automation
- Drip Campaigns
Social Media Marketing
- Social Media Management and Monitoring
- Turning Fans into Buyers
- Tools for Social Media Management
Retargeting
- How Retargeting Works
- Retargeting / Remarketing Techniques
Recap and Best Practices
- Site Map
- Keyword Research
- Avoiding Duplicate Content
- White Hat SEO vs. Black Hat SEO
- Google Crawler
- Key Takeaways
Tracking and Measurement
- Digital Performance Tracking and Analytics
Duration:
Duración:
Number of questions:
Minimum passing:
Available languages:
Second chance (free):
Take your exam online.
$100.00
