Business Model Canvas Professional (BMCP)
The Business Model Canvas Professional (BMCP) certification is designed to provide a deep and practical understanding of business model design using modern visual tools. Through the Business Model Canvas, participants will learn how to visualize and connect financial and non-financial elements within a coherent structure that translates organizational strategy into tangible results. The course explores Lean Startup fundamentals, business model patterns, ideation tools, and strategic frameworks for building innovative, sustainable, and adaptable business models.
ADDRESSED TO
The purpose of this certification is to:
- Understand the key concepts and components of a business model.
- Apply the Business Model Canvas to document or design new business models.
- Master the structure of the 9 blocks in the Canvas framework.
- Learn the Lean Startup method and its “Build – Measure – Learn” cycle.
- Use the Lean Canvas as a problem-solution focused tool.
- Explore common business model patterns and real-world examples.
- Design models based on Blue Ocean Strategy.
- Utilize practical tools like empathy maps, prototyping, visual thinking, and storytelling.
PURPOSE
This course is intended for entrepreneurs, business owners, consultants, strategists, executives, innovation leaders, coaches, and professionals involved in business planning, model redesign, or evaluation. It is also ideal for those seeking to incorporate agile and visual methodologies into strategic development within their organizations or startups.
MAIN TOPICS
The course is structured into thematic modules combining theory, frameworks, and hands-on application:
Business Model Fundamentals
- What is a business model?
- Types of models and value logic
- Introduction to the Business Model Canvas and its creator
Business Model Canvas: Blocks and Construction
- Customer Segments
- Value Proposition
- Channels
- Customer Relationships
- Revenue Streams
- Key Resources
- Key Activities
- Key Partnerships
- Cost Structure
Business Model Patterns
- Unbundling, Long Tail, Multisided Platforms
- Freemium, Open Platforms
- Review and practical exercises
Real Examples and Workshops
- Canvas models from Amazon, Uber, Netflix, Tesla, Spacex, Groupon, Walmart, Zoom, Vizologi
Blue Ocean Strategy
- Value innovation
- Cost reduction vs. value increase
- Strategic application
Lean Startup
- What is a startup?
- Lean Startup principles
- Build – Measure – Learn cycle
- Benefits and usage
Lean Canvas
- Key differences from the Business Model Canvas
- Development sequence and use in startup environments
Business Model Strategy
- Environment analysis
- Model assessment
- Strategic visión
Additional Tools
- Empathy Map
- Ideation and Prototyping
- Visual Thinking
- Storytelling
- Scenario Planning
Details
Duration:
Number of questions:
Minimum passing:
Pre Requirements:
No
Available languages:
Third chance (free):
Take your exam online.
$150.00
