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Innovation Manager: ¿The profession of the future?

We continually reiterate that the future has already arrived. Nevertheless, there are numerous pending issues to address in order to continue progressing in this emerging era, and leaders are required to spearhead the changes we continue to experience. Among these figures stands out the Innovation Manager, a professional capable of meeting the new demands of a company and utilizing their knowledge and skills to improve business processes, foster innovation, and design products.

The Profile of the Innovation Manager

The Innovation Manager, also known as the Innovation Leader, is responsible for leading and executing change processes within a company or institution. They must stay updated to effectively lead business procedures, innovation, and even modifications in product design. In these times, digitization is one of the most common processes companies undergo, and it is crucial to have a leader capable of anticipating and resolving potential obstacles that may arise.

In summary, the role of the Innovation Manager may encompass various roles in the transformation process of a company, but their main function is to act as a driver of innovation or as a facilitator to ensure that innovation can take place.

Innovation Management

Considering all mentioned until now, Innovation Management must be conceived as a cross-cutting component that impacts the entire organization. It is crucial to understand it as something specific to each company since it must address the particularities unique to each one. Knowledge must flow among organization members to harness all available innovative potential.

Functions of the Innovation Manager

The responsibilities this professional must assume are diverse and require a high level of capability to identify opportunities and develop ideas that enhance the company:

  • Exploration of new ideas and their development. A highly recommended practice is to lead brainstorming sessions or workshops to foster the team’s creativity.
  • Encouragement of using innovation tools and seeking ideas both internal and external to the company.
  • Formulation of the innovation strategy. The Innovation Manager collects ideas and creates a roadmap to implement them, based on their knowledge and analysis of each situation.
  • Anticipation of possible future scenarios. This involves researching trends and assessing their likely impact on the organization.
  • Persuasive ability to convince other employees about the importance of innovation within the company.
  • Search for opportunities and necessary funding to carry out innovation processes.
  • Selection of projects aligned with the established strategy.
  • Conducting SWOT analysis to understand the company’s strengths, weaknesses, opportunities, and threats.

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